Randy

Amazing Rando

Reinventing the public health paradigm with NYU

Winner of multiple W3 Awards including Best in Show; Gold for the University category

Role: Designer

In a pioneering project during a transformative period, the NYU School of Global Public Health (GPH) embarked on a mission to revolutionize its digital footprint. This venture was a website redesign and a comprehensive reimagination of how their ethos and dynamism could be encapsulated and communicated online. The result was a digital platform showcasing the school's vibrant energy and multi-disciplinary approach, significantly enhancing the user experience.

Project Highlights

NYU Home page
NYU Home page
NYU Programs
NYU Programs

The Client

NYU GPH sought to consolidate over 40 years of public health education into a singular vision. They aim to advance health equity and inspire action across disciplinary and geographic boundaries. The challenge was to create a web presence that reflected GPH's forward-thinking and diverse ethos rooted in the heart of New York City.

The Challenge

GPH aimed to establish a digital identity mirroring its innovative spirit and commitment to public health. The primary objectives were to enhance site functionality and visual impact within a fixed budget, leveraging existing technical resources and adopting a clean-sheet design approach for a fresh, engaging user experience.

The Solution

The project team, led by my keen focus on content and marketing, dove deep into the college's core values and aspirations. Through extensive collaboration and a month-long exploration of mood boards, a design strategy emerged that was as ambitious as it was meticulous. The website was rebuilt to emphasize GPH's dynamic nature, with a focus on:

The Impact

The redesign project marked a significant milestone for GPH, transforming its web presence into a beacon of inspiration and engagement. The new site reflects the college's unique character and mission and has played a pivotal role in its growth and success. As Chris Alexander, a key figure in the project, noted, the school's engaging content strategy has been instrumental in attracting students, with many citing the school's podcast as a deciding factor in their choice to attend GPH.

Conclusion

The NYU GPH website redesign is a testament to the power of visionary leadership, bold design, and strategic content. It showcases how a commitment to innovation and a deep understanding of one's audience can lead to extraordinary outcomes. The project met its initial goals and paved the way for GPH's continued success and influence in public health education.