Bits and Mortar ensures that every tabletop game store can deliver files to their customers
When someone buys a tabletop roleplaying game—like Dungeons and Dragons—from any local game store worldwide, we send them a PDF.
Role: Owner, Product Designer, and Developer
Gamers have a tough choice—buying a roleplaying game book from a local store supports the community; however, purchasing the game directly from the publisher gets them the book and the PDF version, which they can't get from the store.
Local stores are usually small mom-and-pop shops without a direct relationship with game publishers.
Bits and Mortar fixes this problem by giving stores a way to distribute PDFs from the publisher.
I worked with Evil Hat Productions, a game publisher and the originators of Bits and Mortar (which was originally a collection of databases and PHP scripts).
They leveraged their relationships with retailers and fellow publishers to drive people to the site, and I made the experience easy to use.
Successes:
- 850+ retailers are part of the Bits and Mortar program
- 15,000+ files are sent by retailers each year
- 220+ publishers are part of the program, representing the majority of the tabletop roleplaying game industry
- 24,000+ customers use the site to maintain their digital games library.